Privacy Policy

Last updated: 29 September 2026

VAIK values its customers’ privacy and processes personal data responsibly and in accordance with applicable data protection requirements.

1. Data controller

The controller responsible for personal data collected through the VAIK online store is:

BGT OÜ
Email:  hello@vaikstore.ee
Website:  www.vaikstore.ee

2. What personal data do we collect?

We may process the following personal data:

  • Name
  • Email address
  • Phone number
  • Information needed to arrange delivery
  • Selected parcel locker or delivery address
  • Order and purchase details
  • Payment-related information
  • Customer service correspondence
  • Technical information about website use, such as your IP address and cookie information

We collect only the data needed for each specific purpose. The Estonian Data Protection Inspectorate also emphasises the principle of data minimisation. For example, a home address should only be requested for a parcel locker order if it is needed for delivery.

3. How do we use personal data?

We process personal data primarily to:

  • Process and fulfil orders
  • Arrange payments
  • Deliver products
  • Send order updates
  • Handle returns and complaints
  • Respond to customer enquiries
  • Meet accounting and other legal obligations
  • Keep the website secure and functioning properly
  • Send marketing communications where consent has been given

Depending on the circumstances, the legal basis for processing may be the performance of a contract, compliance with a legal obligation, consent or legitimate interests.

4. Payment data

We may use a third-party payment service provider to process payments for orders.

VAIK does not store customers’ full payment card details. The relevant payment service provider processes payment data in accordance with its own terms and privacy policy.

5. Delivery partners

To deliver your order, we share the information needed for delivery with the carrier you select, such as:

  • Omniva, DPD
  • Smartpost
  • Another delivery partner offered at checkout

We share only the information needed to arrange delivery.

6. Sharing personal data

We may use service providers to help us operate the online store, process orders, accept payments, arrange deliveries or analyse website performance.

We share personal data with these service providers only to the extent necessary for them to provide their services.

We do not sell customers’ personal data to third parties.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to meet our legal obligations.

For example, we may need to retain order and payment records after an order has been completed to comply with accounting and tax obligations.

Under the GDPR, individuals must be informed of the retention period or the criteria used to determine it.

8. Cookies

The VAIK website may use cookies to:

  • Keep the website working properly
  • Enable the shopping cart and other online store features
  • Understand how visitors use the website
  • Measure advertising and marketing performance where consent has been given

Essential cookies may be necessary for the online store to function. We use analytics and marketing cookies in accordance with applicable requirements and obtain your consent where required.

9. Marketing communications

We send marketing emails only where we have an appropriate legal basis, such as your consent.

You can unsubscribe at any time using the link in the email or by contacting us at hello@vaikstore.ee.

10. Your rights

Under applicable data protection rules, you have the right to:

  • Receive information about how we process your personal data
  • Request access to your personal data
  • Request correction of inaccurate personal data
  • Request erasure of your personal data in certain circumstances
  • Request restriction of processing
  • Object to processing
  • Request data portability where the applicable conditions are met
  • Withdraw your consent at any time

These rights arise under the GDPR, among other applicable rules. For example, the rights of access, rectification and erasure are set out in Articles 15–17 of the GDPR. The right to data portability applies under certain conditions, particularly where processing is carried out by automated means and is based on consent or a contract. EUR-Lex Andmete ülekantavuse õigus kehtib teatud tingimustel, eeskätt nõusoleku või lepingu alusel automatiseeritult töödeldavate andmete puhul. Oma õiguste kasutamiseks kirjuta: hello@vaikstore.ee

11. Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction.

The Estonian Data Protection Inspectorate recommends that online stores pay particular attention to authentication, system updates, third-party risks and the handling of personal data breaches.

12. Complaints

If you believe your personal data has been processed unlawfully, you can contact us at hello@vaikstore.ee. hello@vaikstore.ee

You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon). 

13. Changes to this Privacy Policy

VAIK may update this Privacy Policy as needed, for example when our services, payment methods or applicable laws change.

The current version is always available at www.vaikstore.ee.